How do you bridge Swiss-engineered performance with high-fashion design?

Thilo Brunner, Chief Design Officer of On, unpacks the brand’s pioneering design philosophy. From the iconic CloudTec cushioning system and immersive, tech-driven retail store designs to radical collaborative partnerships, discover how On seamlessly integrates physical craftsmanship with technological innovation to reshape the future of sportswear, experiential spaces, and global design culture.

Credit: ON, ©Raffinerie