In this session, RETO founder Alan explores how he drives the analog renaissance by "REINVENTING TOGETHER." By strategically leveraging the iconic Kodak brand to bridge deep-rooted legacy with modern demands, Alan transformed pandemic-era film scarcity into a global commercial triumph. From the phenomenal success of the KODAK Charmera keychain to reimagining the camera as an everyday lifestyle object, he demonstrates how collaborative innovation and authentic design can effectively captivate and sustain today’s creative audience.

Credit: KODAK Charmera, ©RETO Production Ltd